You get to know your own preferred selling style by means of the persolog Personality Model. You learn to commend your products and services in such a way that they meet the needs of the customer. Selling with Personality helps you to attain more confidence in the communication process whilst increasing customer satisfaction and therefore your sales success.

• Sales success through personality – the theoretical background to assessing and understanding both selling and customer behaviour
• Why are some customers so "difficult"? – Working out the normal buying behaviour of your own customers
• What does successful selling boil down to? – traditional vs. modern or consulting selling styles
• The buying decision process – typically ideal phases of the selling process (contact – assessment of requirements – proposal – objections – conclusion) and behaviour in each phase
• Practising assessing your own customers' behaviour – meet customers with social competence and inspire them
• Successfully forming the sales communication process – practising and increasing adaptability in behaviour
• Adaptability as a key qualification – producing an action plan for the next customer conversation (new and existing customers)

An experienced persolog trainer presents the relevant content and the necessary background knowledge to you by means of keynote presentations. The subject matter is transferred to your own working environment in practical exercises with proven and topic-specifically structured participants' documents and instruments (e.g. action planner, card games, checklists). An intensive exchange of opinions and experience within the group opens up the possibility of making the subject matter tangible and to work on it in case studies.

• You get to know your personal and preferred selling behaviour and experience where your personal strengths lie
• You learn how to assess the customer's buying behaviour and how you can recognise their needs
• You learn how to successfully form and support your sales communication processes with the model
• Specific and clearly structured participants' documentation permits immediate application of the new subject matter to your specific sales situation
• You increase your sales success through the ability to better adapt to different customers
• You learn how to build up long-term customer loyalty by establishing an atmosphere of trust

Internal and field salespeople and consultants, key accountants, sales managers and telephone sellers who wish to extend their adaptability to the customer with this key quaification.

2 days, limited places available